03 Jul NEW WAYS OF TALKING TO POTENTIAL INVESTORS – THE OLIVER’S REAL FOOD STORY
In a world where digital technology influences every aspect of our lives, investor relations must keep pace.
For instance, online video accounts for 74 per cent of total traffic online. It’s a hugely powerful tool but one that many organisations – listed and otherwise – seem to have ignored.
It’s particularly relevant when companies are going public.
The days of firing off a prospectus and assuming potential investors will engage with your story, are long since passed.
Let us give you one example of how we can adapt technology to encourage a better informed investment community at IPO time.
One of our clients – Oliver’s Real Food – listed on the ASX in June, with great success.
Oliver’s is Australia’s first certified organic fast food chain, operating out of 20 locations along the arterial highways of Australia’s eastern seaboard.
It provides a healthy alternative to people on the move who have for far too long been choosing between fat, salt and sugar laden processed foods.
Oliver’s inspired its customers and other retail investors to extend their enthusiasm for the Oliver’s experience by participating in the company’s IPO.
We helped Oliver’s by doing all the things you would expect a specialist communications and investor relations firm to do: communicate the business case consistently and in a compelling manner to establish an investable brand.
But we further recommended that we produce and distribute a factual video – based on the prospectus – about the business and its strategy.
The IPO finished oversubscribed with strong retail investor market demand.
Helping clients leverage effective channels of communications is a critical part of reaching a wider investment community audience.
In the case of Oliver’s, customers became shareholders and had an overwhelmingly positive reaction to the Oliver’s approach to keeping the road trip going.