26 Sep HOW TO REBUILD YOUR PERSONAL BRAND
‘Acceptance, atonement, recovery’: How to rebuild your personal brand
By Abigail Dawson for Mumbrella
As Donald Trump’s former communications director Sean Spicer makes headlines for his recent celebrity cameos, Mumbrella’s Abigail Dawson speaks to PR professionals about how even the most damaged of reputations have the potential to bounce back.
After enduring a crisis in the public eye, many celebrities, politicians and professionals go through a process of rebuilding their personal brand, beginning with three pivotal principals: acceptance, atonement and recovery.
When attempting to establish a new or refreshed personal brand, rebuilding trust is paramount, says Cannings Strategic Communications managing director, Renee Bertuch.
“It takes time to build, often years, because at the core of a personal brand is trust,” Bertuch says.
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