03 Nov HIT YOUR ESG TARGETS, BAG A BONUS; NICE WORK IF YOU CAN GET IT.
Welcome to this week’s business and media intelligence update.
HIT YOUR ESG TARGETS, BAG A BONUS
Long gone are the days when investors waved through beefy bonuses for company executives in exchange for them meeting sometimes flimsy performance targets.
Support is growing for corporate leaders to have ESG targets included in their KPIs before they pocket a bonus.
In fact, 40 per cent of consumers want executive bonuses only to be paid if ESG targets are hit, with another 40 per cent favouring a mix of ESG and financial targets being achieved before any bonuses are handed out.
These are some of the findings contained in the ESG Believability 2022 Report, released this week by Ogilvy PR.
Out of the 1,000 people surveyed for the report, most said they thought it was important to buy brands with strong environmental commitments, while three-quarters were willing to pay more if they knew a company had a high sustainability rating.
NICE WORK IF YOU CAN GET IT
Fancy working four days and being paid for five? Well, at Unilever’s Australian operations, that’s about to become a reality for 500 employees.
The British multinational behind brands including Dove soap and Magnum ice cream has given the green light to trialling a four-day work week from November 14.
A similar trial among Unilever staff in New Zealand found staff were less stressed, took fewer sick days, and increased their productivity after cutting one day off their working week. To help them manage their workload over four days, the company reduced the number of emails sent to staff and cut the time spent in meetings.
TELL ME LIES, TELL ME SWEET LITTLE LIES
Nearly a fifth of people have either lied about a qualification on their resumé or know someone who has in the past 12 months, according to UK fraud prevention service Cifas.
The survey found almost 40 per cent of 16 to 24-year-olds and 30 per cent of 35 to 44-year-olds had stretched the truth when it came to their curriculum vitae (CV) or knew someone who had.
And yet, the study also found that two in five people who suspected a colleague of CV fraud would not report it, even if they could do so anonymously.
While it may seem like a harmless exaggeration, Cifas has warned that job seekers who are found to have lied in their applications could risk ending up with a criminal record and be vulnerable to blackmail or extortion. Not such a sweet little lie after all…
SPEAKING OF SECRETS… AND LIES…
Our parent company, WPP, recently released Chapter Six of its Secrets and Lies report to explore the difference between what people say and what they really think.
Interestingly, the report found that companies are struggling to authentically cut through “fake news” as more and more people consume news online.
In our latest podcast episode of On the Couch, Cannings Director William Roberts sits down with WPP’s President for Australia and New Zealand, Rose Herceg, to chat through some of the report’s key findings and how companies can build trust with their stakeholders.
Tune in to the episode here:
Feel free to share these updates with colleagues or friends. They can sign up here to receive our daily newsletter.