25 Nov FLYING HIGH; REMOTE WORK A WINNER FOR DISABLED WORKERS
Welcome to this week’s round up of insights and commentary, brought to you by Team Cannings.
FLYING HIGH
Qantas’ public image has faced some major turbulence this year, but its bottom line has never looked better.
Delays, cancellations, lost luggage, spiralling ticket prices, and a flood of complaints by disgruntled customers combined to create a public relations disaster for the airline, and yet, the flying kangaroo expects to unveil a record $1.35-$1.45 billion first half profit in February.
While Qantas has reduced flights and hired more staff to try and resolve its issues, its airfares remain sky high.
So, is this a strange case of brand loyalty in the face of adversity? Or is it simply that Aussies are desperate to travel and have little choice but to stick with Qantas no matter what?
The proof will be in the (Christmas) pudding when Aussies start to take off for their summer holidays amid the prospect of enduring yet more chaos if Qantas flight attendants go ahead with threats to strike as part of their ongoing pay dispute with the airline.
REMOTE WORK A WINNER FOR DISABLED WORKERS
The big switch to remote working as a result of the COVID-19 pandemic appears to be paying big dividends for people with disabilities in the United States.
The number of adults with disabilities who are working is at a record high, and it’s largely because they can work at home and not have to commute, Bloomberg reports.
While many companies are trying to entice employees back to the office, there is hope that the disabled employment boom will last given more and more employers are embracing diversity and accessibility these days while dealing with an incredibly tight labour market.
A CAREER TO UN-DIE FOR
The tighter jobs market has forced companies to think outside the box when it comes to attracting young talent, with many turning to creative ads on streaming and social media platforms.
Big four consulting firm Deloitte was the latest to garner attention after running a Walking Dead-themed ad during the cult show’s finale in the United States this week, featuring actors cast as zombie Deloitte staff and human recruits sacrificed for their “big, juicy” brains.
The ad received mixed reviews, with some deeming it as “creative” while others joked it was “self-aware”, suggesting that working for the firm was like becoming a zombie.
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