THE BUNNY AND THE BUDGET; ‘TALKIN’ ABOUT YOUR GENERATION

THE BUNNY AND THE BUDGET; ‘TALKIN’ ABOUT YOUR GENERATION

THE BUNNY AND THE BUDGET

It’s that time of the year when we’re not only on the countdown to the Easter Bunny’s arrival, but when the Treasurer of the day starts laying the groundwork for what businesses, economists and the humble taxpayer can expect in the federal Budget in May.

Right on queue, Jim Chalmers has been out and about sending a message about how this year’s Budget won’t be anywhere as sweet as the Easter Bunny’s chocolate treats, with no big cash splashes included in what will be a more “protein than carbs” financial plan for the nation this year.

Chalmers and his advisers will no doubt be hoping his path to the May 14 Budget will be much smoother than last year when he was busy putting out fires over his move to lift taxes on super funds with balances of over $3 million, and his misstep during a TV interview when he failed to rule out extending capital gains tax to the family home.

‘TALKIN’ ABOUT YOUR GENERATION

If you have ever thought the lingo vocalised in your workplace is a little… err… ‘informal’, you are not alone. With more Zoomers (Gen Z) entering the corporate world than ever before, seasoned employees are reportedly disgruntled about the younger generation’s seemingly laid-back approach to work.

It seems the introduction of more casual language, looser dress codes and greater flexibility is just the beginning of a new era of work, but experienced leaders have labelled these notions as ‘unprofessional’ (even if some secretly want to embrace them).

We shouldn’t be surprised by the youngsters who fail to conform with a homogenous work culture, and it isn’t necessarily bad for business. While some corporate problems require a more formal approach, we shouldn’t disregard personal expression which is often essential for building relationships with clients, internal camaraderie and overall workplace engagement.

WEIRD AND WONDERFUL COLLABS

Have you ever wanted ranch flavoured lip balm? Or fried chicken themed Crocs?

Well, you are in luck! These weird and unconventional product collaborations are on the rise as companies try to wake up bored consumers and revitalise their brands quickly in an increasingly competitive environment.

Jenna Drenton, an associate professor of marketing at Loyola University Chicago, said these collaborations are also due to the “halo effect”, an idea that consumers positive feelings towards a brand carries over to another during these collaborations.

Some of the most viral collaborations have been Hidden Valley Ranch creating lip balms with cosmetic company Burts Bees, KFC working with Crocs, and Nike producing shoes with Tiffany & Co.


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