30 May CANVA RECKONS THERE’S NO SUCH THING AS BAD PUBLICITY; DADS ARE NOT TAKING LEAVE
CANVA RECKONS THERE’S NO SUCH THING AS BAD PUBLICITY
Australian tech unicorn Canva made the news this week when an ill-conceived rap video from their Canva Create corporate event in Los Angeles went viral for all the wrong reasons.
We’ll spare you the details; suffice to say that attempts to rhyme “enterprise” with “eyes” were certainly a creative way to draw attention to the technology startup’s award-winning suite of professional design products.
Not that Canva necessarily cares. Canva Co-Founder and COO Cliff Obrecht defended the video on LinkedIn: “Our enterprise rap was my favourite part of Canva create BY FAR.”
This begs the question: Is it ever a good idea to go creative with your corporate video? We’ll leave you to ponder that to the dulcet tones of Blackstone’s “Alternatives Era” holiday video.
One thing’s for sure. If you hadn’t heard about Canva before, you have now. This might be good news for investors scanning the horizon for Canva’s long-awaited IPO.
DADS ARE NOT TAKING LEAVE
Entrenched gender stereotypes of men as the ‘breadwinner’ and women as the ‘primary caregiver’ mean men often feel unable to take as much leave, according to a new report by Parents at Work and UNICEF Australia.
The 2024 National Working Families Report found that 56 per cent of working parents believe it is more acceptable for women to use paid parental leave than for men.
Parents at Work chief executive Emma Walsh said employers should encourage more men to take parental leave by ensuring mums and dads have access to the same entitlements and by encouraging men in senior positions to take it.
By getting more men to take time off would enable mums to return to work sooner and help lessen the risk of women missing out on promotions and return to the workforce in lower-paid roles.
I HOPE THIS FINDS YOU WELL…
Increased personal PR sign-offs have prompted us to rethink how we view traditional email signatures.
Financial Times columnist Pilita Clark wrote this week that signing off an email by stating what book you are “currently reading” or your current “wellbeing focus” is trending, prompting reflection on more conventional email signoff methods such as “kind regards” and “best wishes”.
While the receiver might not care about what book you are currently reading, it’s definitely another way to self-promote in modern corporate life, and methods like this might be here to stay.
The same goes for the email signoffs, which tell emailers not to expect a reply because of busy workloads and inboxes.
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