13 Jun HAPPY END OF FINANCIAL YEAR!; IT’S ALL FUN AND GAMES
HAPPY END OF FINANCIAL YEAR!
It’s that time of year again! We’re two weeks out from the end of the FY24 financial year, which means that the media is full of stories about how to use the EOFY do a little financial spring-cleaning.
Highlights include the CBA’s tips on how to spot an EOFY tax scam, and the AFR’s pieces on how to bank those Stage Three Tax cuts or how to use the First Home Super Saver Scheme to top up your home deposit.
The ATO is also warning Australians not to double dip on their work-from-home tax claims. Other focus areas include cryptocurrency returns, investment properties, and car-related travel claims.
Happy EOFY!
IT’S ALL FUN AND GAMES
Riddle me this: What’s the latest growth segment for media companies?
If you guessed puzzles, you’d be correct. Media outlets are increasingly getting into games and puzzles to grow their subscriber base. The Sydney Morning Herald’s Good Weekend Quiz is the first thing many think of on a Saturday morning and millions solve puzzles like The New York Times’ Wordle every day. But when did media and tech companies first start to rely on puzzles and games for subscribers?
According to The New York Times, newspapers have included word games and brain teasers for more than a century, with The New York World publishing the first crossword on its “Fun” page in 1913.
Puzzles can entice new subscribers and engage existing consumers long enough to try other products, like podcasts, sports and hard news. A puzzle a day may just keep the doctor away…
EXPAT PERKS VERSUS INTERNATIONAL INCONVENIENCE
Remember when being an expat came with cushy perks like rent subsidies, premium insurance, and a car allowance? Such perks haven’t completely died out, but they are dwindling.
Post-pandemic, there was an explosion of globetrotting digital nomads in their 20s, which was expected to become the new norm. However, Boston Consulting Group recently revealed the proportion of staff willing to move overseas fell from 78% in 2018 to 63% last year.
Geopolitical unrest and high costs may be behind this, but with the increasing flexibility that hybrid work offers, employees increasingly feel that they can meet the needs of their overseas customers without ever having to uproot themselves and their families.
Feel free to share these updates with colleagues or friends. They can sign up here to receive our daily newsletter.