The days of “any press is good press” are long gone. Appearing on the front page for the wrong reasons can happen in an instant – and it can do enormous damage to your reputation and your business objectives.
Stakeholders expect companies to operate successfully and profitably, while also providing opportunities for employees, supporting the communities in which they operate and contributing to a sustainable future. Building that reputation starts at the top – with a company’s CEO.
CEOs are now expected to take a leadership role when it comes to representing the interests of the company with key stakeholders, including media and investors, which is why CEO profiling can play an important role in helping an organisation deliver on its strategic objectives.
At Cannings, you can be confident that we draw from deep knowledge and expertise across disciplines and sectors to build your recognition, protect your reputation and help you navigate the future.