The majority of consumers say they do not want to be associated with a company that has been the subject of negative publicity or negative headlines – whether those headlines are true or not.
But it’s not just your reputation at stake when a major issue arises; the value of your investment is also impacted. In fact, companies that respond inadequately to a crisis lose an average of 15 per cent of their net stock value in the following month.
It’s inevitable that management and boards will be tested at some point in time. In a crisis, there is a relentless and unforgiving demand for greater transparency, and executives are forced to make business-critical decisions within moments and while under scrutiny.
Bringing deep experience and an intimate knowledge of media management and stakeholder engagement, our team advises senior executives and boards to anticipate and manage critical issues surrounding public inquiries, litigation, corporate downsizing, sensitive Board changes, senior executive appointments and departures, and reputational issues.
We work with you to make sure you’re ready to deal with a crisis. Preparation is key – we will develop your crisis plan from strategy to execution, put your executive team through our robust simulation training, and prepare you to face media. And, when a crisis hits, we’re ready to provide you with advice and support 24/7 throughout the period, and importantly, help you to rebuild your reputation after the crisis has passed.