{"id":3975,"date":"2024-08-01T23:29:18","date_gmt":"2024-08-01T23:29:18","guid":{"rendered":"https:\/\/canningscomms.com.au\/?p=3975"},"modified":"2024-08-01T23:29:18","modified_gmt":"2024-08-01T23:29:18","slug":"big-brand-blues-the-workplace-is-rising","status":"publish","type":"post","link":"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/","title":{"rendered":"BIG BRAND BLUES; THE WORKPLACE IS RISING"},"content":{"rendered":"<p><span style=\"color: #b08d00;\"><b>BIG BRAND BLUES<\/b><\/span><\/p>\n<p><span data-contrast=\"auto\">As Australia\u2019s listed companies prepare to unveil their latest earnings results this month, some of the world\u2019s biggest consumer brands revealed this week how the cost-of-living crunch is eating into their bottom lines.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.abc.net.au\/news\/2024-08-01\/mcdonalds-drop-sales-inflation-cost-of-living-cut-back\/104167070\" target=\"_blank\" rel=\"noopener\">McDonalds<\/a><\/span><span data-contrast=\"auto\"> and <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/edition.cnn.com\/2024\/07\/30\/investing\/starbucks-coffee-sales\/index.html\" target=\"_blank\" rel=\"noopener\">Starbucks<\/a><\/span><span data-contrast=\"auto\"> both suffered from fewer customers visiting their stores after both companies hiked prices for their food and drinks. Beer giant <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/nypost.com\/2024\/07\/29\/business\/heineken-blames-gloomy-beer-sales-on-rainy-weather-during-euro-soccer-championship\/\" target=\"_blank\" rel=\"noopener\">Heineken<\/a><\/span><span data-contrast=\"auto\"> failed to get a sales boost from the recent Euros football tournament, while <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.ft.com\/content\/48c4089a-f441-4277-aa99-126b888edbdc\" target=\"_blank\" rel=\"noopener\">Diageo<\/a><\/span><span data-contrast=\"auto\"> (which owns brands including Johnny Walker and Guinness) said customers had been cutting back on buying expensive spirits amid cost-of-living pressures.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here in Australia, Tribeca Investment Partners\u2019 Jun Bei Liu <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.theaustralian.com.au\/business\/economics\/asx-reporting-season-set-to-see-slowdown-in-corporate-earnings-this-august\/news-story\/ef4ff1cb09a17c7d6c9980324d49f722\" target=\"_blank\" rel=\"noopener\">expects August will be one softest earnings seasons of recent times<\/a><\/span><span data-contrast=\"auto\">, particularly for retailers. Market forecasts predict an average profit fall of four per cent for ASX companies for the year to June 30, The Australian reports.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span style=\"color: #b08d00;\"><strong>THE WORKPLACE IS RISING<\/strong><\/span><\/p>\n<p><span data-contrast=\"auto\">Workplace utilisation has risen to 40.6% in the June quarter of 2024, the highest since the pandemic, according to workplace data from XY Sense exclusive to <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.afr.com\/work-and-careers\/workplace\/offices-get-busier-as-jobs-market-tightens-20240729-p5jxck\" target=\"_blank\" rel=\"noopener\">The Australian Financial Review<\/a><\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Employees are returning to the office more frequently to regain a clear distinction between work and home, office attendance mandates, and policies that link workplace attendance to performance reviews.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Will this trend continue? Jessica Tinsley, director of workplace relations at the Australian Chamber of Commerce and Industry thinks so, suggesting that as \u201cjobs become harder to find, employers will find it easier to dictate terms of employment.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span style=\"color: #b08d00;\"><strong>THE LATEST TREND: BACK TO &#8216;NORMAL&#8217;<\/strong><\/span><\/p>\n<p><span data-contrast=\"auto\">A new TikTok trend &#8211; #UnderconsumptionCore &#8211; has swept through social media as users embrace \u2018normal\u2019 amounts of consumption and bid farewell to unboxing videos of $4,000 couches and perfectly stocked fridges, <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.nytimes.com\/2024\/07\/25\/style\/tiktok-underconsumption-influencers.html\" target=\"_blank\" rel=\"noopener\">The New York Times<\/a><\/span><span data-contrast=\"auto\"> writes.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Two influencers, <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.nytimes.com\/2024\/07\/25\/style\/tiktok-underconsumption-influencers.html\" target=\"_blank\" rel=\"noopener\">Meghan Pexton<\/a><\/span><span data-contrast=\"auto\"> and <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.abc.net.au\/news\/2024-07-30\/underconsumption-core-social-media-influencing-consumption\/103839016\" target=\"_blank\" rel=\"noopener\">Catherine Jia,<\/a><\/span><span data-contrast=\"auto\"> are championing this trend, normalising sustainability, thrifting, and DIY projects amidst cost-of-living pressures around the world.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Experts such as Brent Croker, Marketing lecturer at the University of Melbourne, <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.abc.net.au\/news\/2024-07-30\/underconsumption-core-social-media-influencing-consumption\/103839016\" target=\"_blank\" rel=\"noopener\">argue<\/a><\/span><span data-contrast=\"auto\"> the trend is positively shifting consumers towards a more sustainable and realistic lifestyle, especially as social media continues to speed up our consumption.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s hope the \u2018normal\u2019 consumer lifestyle is here to stay&#8230;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<hr \/>\n<p>Feel free to share these updates with colleagues or friends. They can sign up <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/canningscorporatecommunications.us13.list-manage.com\/track\/click?u=bc63a66fd245708ca6ca5acf6&amp;id=83ee2ce786&amp;e=8552b1e9d8\" target=\"_blank\" rel=\"noopener\">here<\/a> <\/span>to receive our daily newsletter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BIG BRAND BLUES As Australia\u2019s listed companies prepare to unveil their latest earnings results this month, some of the world\u2019s biggest consumer brands revealed this week how the cost-of-living crunch is eating into their bottom lines.\u00a0 McDonalds and Starbucks both suffered from fewer customers visiting&#8230;<\/p>\n","protected":false},"author":18,"featured_media":3978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,10],"tags":[7,9,8],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BIG BRAND BLUES; THE WORKPLACE IS RISING - Cannings Strategic Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIG BRAND BLUES; THE WORKPLACE IS RISING - Cannings Strategic Communications\" \/>\n<meta property=\"og:description\" content=\"BIG BRAND BLUES As Australia\u2019s listed companies prepare to unveil their latest earnings results this month, some of the world\u2019s biggest consumer brands revealed this week how the cost-of-living crunch is eating into their bottom lines.\u00a0 McDonalds and Starbucks both suffered from fewer customers visiting...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/\" \/>\n<meta property=\"og:site_name\" content=\"Cannings Strategic Communications\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-01T23:29:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/canningscomms.com.au\/wp-content\/uploads\/2-August.png\" \/>\n\t<meta property=\"og:image:width\" content=\"841\" \/>\n\t<meta property=\"og:image:height\" content=\"508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"CANNINGS CORPORATE COMMUNICATIONS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CANNINGS CORPORATE COMMUNICATIONS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/\",\"url\":\"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/\",\"name\":\"BIG BRAND BLUES; THE WORKPLACE IS RISING - Cannings Strategic Communications\",\"isPartOf\":{\"@id\":\"https:\/\/canningscomms.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/canningscomms.com.au\/wp-content\/uploads\/2-August.png\",\"datePublished\":\"2024-08-01T23:29:18+00:00\",\"dateModified\":\"2024-08-01T23:29:18+00:00\",\"author\":{\"@id\":\"https:\/\/canningscomms.com.au\/#\/schema\/person\/6907dac3f2ef73ea47fe93755ec6236e\"},\"breadcrumb\":{\"@id\":\"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/#primaryimage\",\"url\":\"https:\/\/canningscomms.com.au\/wp-content\/uploads\/2-August.png\",\"contentUrl\":\"https:\/\/canningscomms.com.au\/wp-content\/uploads\/2-August.png\",\"width\":841,\"height\":508},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/canningscomms.com.au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BIG BRAND BLUES; THE WORKPLACE IS RISING\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/canningscomms.com.au\/#website\",\"url\":\"https:\/\/canningscomms.com.au\/\",\"name\":\"Cannings Strategic Communications\",\"description\":\"Strategic communications advice and support\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/canningscomms.com.au\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/canningscomms.com.au\/#\/schema\/person\/6907dac3f2ef73ea47fe93755ec6236e\",\"name\":\"CANNINGS CORPORATE COMMUNICATIONS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/canningscomms.com.au\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/92356dfed3c65e9a0d87f2e39597ccec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/92356dfed3c65e9a0d87f2e39597ccec?s=96&d=mm&r=g\",\"caption\":\"CANNINGS CORPORATE COMMUNICATIONS\"},\"url\":\"https:\/\/canningscomms.com.au\/author\/cannings-corporate-communications\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BIG BRAND BLUES; THE WORKPLACE IS RISING - Cannings Strategic Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/","og_locale":"en_US","og_type":"article","og_title":"BIG BRAND BLUES; THE WORKPLACE IS RISING - Cannings Strategic Communications","og_description":"BIG BRAND BLUES As Australia\u2019s listed companies prepare to unveil their latest earnings results this month, some of the world\u2019s biggest consumer brands revealed this week how the cost-of-living crunch is eating into their bottom lines.\u00a0 McDonalds and Starbucks both suffered from fewer customers visiting...","og_url":"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/","og_site_name":"Cannings Strategic Communications","article_published_time":"2024-08-01T23:29:18+00:00","og_image":[{"width":841,"height":508,"url":"https:\/\/canningscomms.com.au\/wp-content\/uploads\/2-August.png","type":"image\/png"}],"author":"CANNINGS CORPORATE COMMUNICATIONS","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CANNINGS CORPORATE COMMUNICATIONS","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/","url":"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/","name":"BIG BRAND BLUES; THE WORKPLACE IS RISING - Cannings Strategic Communications","isPartOf":{"@id":"https:\/\/canningscomms.com.au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/#primaryimage"},"image":{"@id":"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/#primaryimage"},"thumbnailUrl":"https:\/\/canningscomms.com.au\/wp-content\/uploads\/2-August.png","datePublished":"2024-08-01T23:29:18+00:00","dateModified":"2024-08-01T23:29:18+00:00","author":{"@id":"https:\/\/canningscomms.com.au\/#\/schema\/person\/6907dac3f2ef73ea47fe93755ec6236e"},"breadcrumb":{"@id":"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/#primaryimage","url":"https:\/\/canningscomms.com.au\/wp-content\/uploads\/2-August.png","contentUrl":"https:\/\/canningscomms.com.au\/wp-content\/uploads\/2-August.png","width":841,"height":508},{"@type":"BreadcrumbList","@id":"https:\/\/canningscomms.com.au\/2024\/08\/01\/big-brand-blues-the-workplace-is-rising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/canningscomms.com.au\/"},{"@type":"ListItem","position":2,"name":"BIG BRAND BLUES; THE WORKPLACE IS RISING"}]},{"@type":"WebSite","@id":"https:\/\/canningscomms.com.au\/#website","url":"https:\/\/canningscomms.com.au\/","name":"Cannings Strategic Communications","description":"Strategic communications advice and support","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/canningscomms.com.au\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/canningscomms.com.au\/#\/schema\/person\/6907dac3f2ef73ea47fe93755ec6236e","name":"CANNINGS CORPORATE COMMUNICATIONS","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/canningscomms.com.au\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/92356dfed3c65e9a0d87f2e39597ccec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92356dfed3c65e9a0d87f2e39597ccec?s=96&d=mm&r=g","caption":"CANNINGS CORPORATE COMMUNICATIONS"},"url":"https:\/\/canningscomms.com.au\/author\/cannings-corporate-communications\/"}]}},"_links":{"self":[{"href":"https:\/\/canningscomms.com.au\/wp-json\/wp\/v2\/posts\/3975"}],"collection":[{"href":"https:\/\/canningscomms.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canningscomms.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canningscomms.com.au\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/canningscomms.com.au\/wp-json\/wp\/v2\/comments?post=3975"}],"version-history":[{"count":3,"href":"https:\/\/canningscomms.com.au\/wp-json\/wp\/v2\/posts\/3975\/revisions"}],"predecessor-version":[{"id":3979,"href":"https:\/\/canningscomms.com.au\/wp-json\/wp\/v2\/posts\/3975\/revisions\/3979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canningscomms.com.au\/wp-json\/wp\/v2\/media\/3978"}],"wp:attachment":[{"href":"https:\/\/canningscomms.com.au\/wp-json\/wp\/v2\/media?parent=3975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canningscomms.com.au\/wp-json\/wp\/v2\/categories?post=3975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canningscomms.com.au\/wp-json\/wp\/v2\/tags?post=3975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}