William Roberts
SENIOR BUSINESS DIRECTOR

With over 12 years’ experience, William has expertise across strategic positioning, capital market transactions, media relations and crisis and issues management.

William is known for delivering robust and successful media campaigns and providing strategic communications counsel on complex issues. He has a strong track record in managing reputation in challenging regulatory and stakeholder environments.

He has previously been a Federal Government media advisor, working in Canberra and Sydney across two federal elections, including running the campaign for a key marginal seat in the 2016 federal election.

William has a PhD in Media and Communications from the University of Sydney and is a recipient of a number of academic awards, including The Australian Press Council Prize and The International Association of Literary Journalism Studies Best Research Paper.